In 1971, owner John Morris founded Bass Pro Shops. When he started the business he began by selling fishing equipment such as bait and worms because they were extremely popular. People wanted the chance to buy these baits so that they would be able to fish themselves. Therefore, in 1974 Bass Pro Shops created one of their still unique selling points in contemporary society, the Bass Pro Shops catalogue. This has been the signature of the brand since 1974 ever since it was first mailed out to customers in that year. In 1995 the first major warehouse opened for Bass Pro Shops in Atlanta, Georgia and the significance of this was that it was the first store to be opened outside of Missouri thereby starting growth of the company. The largest store of Bass Pro Shops was opened in 2015 at 535,000 sq. ft.
Extremely crucial to the success of Bass Pro Shops was building the brand through House Brands. Bass Pro Shops has numerous House brands these include:
Ascend Offshore Angler Worldwide Sportsman API Occulus XPSI Bass Pro Shops RangeMaxx XTS Bob Timberlake Redhead Blackout Johnny Morris Reels Uncle Buck’s Archenemy Natural Reflections White River