What can be better than getting the finest fashion merchandise for a fabulous price? Take the eclectic mix of bohemian glamour and American sportswear and create an effortlessly stylish look with the Tory Burch brand. The inspiration for the entire clothing line comes from various points of Tory Burch’s life that have been so important in her life. The most import parts of her lifestyle include her parents, consummate entertainers and avid travellers in the 60’s and 70’s while infusing her fashion with the vibrancy of New York City where her home is.
Inspiration of the Brand
Customers who choose to shop at Tory Burch are always promised an identity in everything that the brand produces. Whether you’re purchasing clothes, handbags, shoes, accessories, fragrances you know where it comes from because the brand offers such a clear identity. The aesthetic inspiration that comes from the brand is inspired by David Hicks an English society decorator and style maker of the 1960’s and 1970’s. Hicks was well known for his color, patterns, and geometric prints which have become the signature of all Burch’s designs. Just take a simple look at all the 150 Tory Burch boutiques which feature orange lacquered doors, brass trim, geometric fretwork on banisters, parsons tables with upholstered stools, brass and glass étagères, 70’s-inspired chandeliers, fabric covered and wallpapered walls, patterned carpets, lush curtains in bold geometric prints and sink in sofas all which convey a feeling of not only comfortability but aspirational luxury. As mentioned above one of Tory’s most important and crucial inspirations to her business was her mother. As Ralph Lauren had his muse in his wife Ricky, Tory’s Burch has her muse in her mother Reva, who raised the family.
She raised Tory and her three older brothers in a Georgian farmhouse with pool, tennis court and gardens at end of the Philadelphia Main Line. Tory Learned about fashion style, taste, and tennis from her actress former model father Buddy who had all his blazers lined with Hermes scarves.When you are inside any of the 150 boutiques of Tory Burch you’ll be able to see the black and white photographs of Rev and Buddy Robinson. The brand names its watches after both Reva and Buddy Robinson the parents of Tory Burch. The signature tunic that has become so well known to customers throughout the world was inspired by the tunica her mother bought when she spent time in Marrakesh. Through her parents Tory was also able to find extremely important values for her company which have named the “Buddy Values”. The Buddy Values incorporate the characteristics of honesty, kindness, passion, humility, integrity, compassion, elegance and humor. Reva’s 60’s and 70’s wardrobe continues to be the basis for all of Tory Burch’s clothes.
Reva Robinson the mother of Tory never believed that she would ever be remembered for a shoe. Tory always thought of her mother and father as extremely stylish people. To commemorate and celebrate her parents Tory hired famous footwear specialist Vince Camuto, the founder and former CEO of Nine West to design the most iconic part of the Tory Burch brand the Reva ballet flat. Before the rise of the Reva Flat in popular culture Marc Jacobs had started the trend with a $300 flat which resembled Audrey Hepburn’s style. Tory responded and launched in 2006 with a rubber soled, elastic backed double T gold logo embellished flat known as the Reva Ballet Flat. This resulted in an absolute success for the brand as by 2008 more than 250,000 pairs of flats had been sold. By 2013, this number grew massively to 5 million pairs sold and was undeniably among the trendiest and stylish shoes on the market and still remains so to this day.
The Tory Burch Logo
The distinctive double T logo that the brand has embodied for years is one that took a while for Tory to design and connect with. After looking at many other designs she felt that this best represented the identity of the brand. It signifies more than a design it is the identifier that all customer will assimilate with your brand. When you go shopping or shop online you will see the many places where this identifier is seen. Customers are able to see the recognizable logo in Tory Burch boutiques, department stores, attached as a brass applique on leather goods, imprinted on shopping bags, on the shoe of the Reva Ballet. Customers enjoy the logo and the brand for its aspirational appeal. The brand can be perfectly described as fashionable without trying to do too much as the clothes reflects these ideals perfectly. The look combines a vintage classic look with classic colors of white, colorful patterns, modern and clean look. Tory Burch is easily taking over the fashion world as the merchandise and brand has proven to customers the quality that it has. Before purchasing any of your favorite merchandise make sure to check out Coupon Dash and don’t miss the latest promo codes and coupons and start your savings today. The brand has become something that has resonated extremely well with its customers.